Privacy issue puts DoubleClick in the public eye

Article Abstract:

DoubleClick's move to match online-surfing habits by name with consumers' off-line buying behavior has put the company in the public eye. In response to a flood of media stories about privacy on the Internet, DoubleClick launched a privacy initiative and an opt-out program that allows customers to erase their names on the firm's tracking system. What adds to the frustration of DoubleClick officials is the fact they they informed the Federal Trade Commission about the company's Web-tracking plans.

Services information, Videotex & Teletext Svcs NEC, Online information services, DoubleClick

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DoubleClick builds on-line ad empire

Article Abstract:

Internet ad seller and supplier DoubleClick Inc has announced a deal to acquire NetGravity Inc for $530 million. NetGravity primarily provides software for managing online ads but has recently added consulting services to manage the software. Around 35%-40% of its revenues are sourced from the international market, mostly in Asia. The deal would create the largest provider of advertising to on-line publishers.

Asset sales & divestitures, Acquisitions & mergers, Videotex & Teletext, DoubleClick Inc., NetGravity Inc.

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