Road less traveled leads Cappelli to success

Article Abstract:

Ad Store, based in New York, NY, was established by Paul Cappelli in 1993 to offer services different from those provided by traditional advertising agencies. With Ad Store, Cappelli could do his kind of job-shop advertising without sacrificing quality. Compared to big agencies, Ad Store is more profitable per employee, generating almost $6 million in its 1999 revenue. Cappelli claimed that his profit margins are from 48%-52%, whereas big agencies' profit margins are only around 10%.

Services information, Advertising agencies, Ad Store

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Stewart company faces bumpy road

Article Abstract:

Martha Stewart will be indicted on charges of insider trading and the lady who prided herself as an epitome of domestic perfection could face prison charges. The case focuses on her sale of nearly 4000 ImClone shares a day before a government announcement that it would reject ImClone's application for approval of its cancer-fighting drug Erbitux

Legal issues & crime, Company legal issue, Investigations, Television personalities, Insider trading in securities, Insider trading (Securities), Stewart, Martha

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Victoria's secret weapon: Ad exec

Article Abstract:

Resource Marketing, a Columbus, OH-based advertising agency, is behind the successful advertisement of Victoria's Secret in Super Bowl 1999. The intimate apparel company's Internet Webcast recorded 1 million hits from around the world while the Super Bowl game was being played. The agency, which was hired by Victoria's Secret in May 1998, is owned by Nancy Kramer, who was also responsible for the successful ad of CompuServe in the 1997 SuperBowl that propelled the company over America Online.

Use of services, Contracts & orders received, Limited Brands Inc. Victoria's Secret Stores Div.

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