Selling the music: for beleaguered orchestras, marketing is key
Article Abstract:
Most Canadian orchestras are having trouble financially because of public and private funding cuts, and 11 out of 13 major orchestras have budget deficits. However, some orchestras are turning to aggressive marketing techniques to help increase their subscriber base.
Publisher: Rogers Publishing Ltd.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1996
Marketing, Symphony orchestras
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1996
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Man in motion
Article Abstract:
Rick Hansen inspired many people when he wheelchaired across Canada in 1987, and he has just completed a 16-city tour of Canadian cities to commemorate the 10th anniversary of his feat. Details about fundraising and research on spinal cord injuries is also given.
Publisher: Rogers Publishing Ltd.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997
Research, Behavior, Disabled athletes, Spinal cord injuries, Hansen, Rick
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Social aspects, Canada
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