Agencies and clients offer guidelines for the consultants who help them meet one another

Article Abstract:

Advertising industry organizations have agreed to standards for advisors acting to match agencies with advertisers. Agencies and ad consultants hope the guidelines will clarify the kind information they share with one another and confidentiality.

Public affairs, Ethics, Standards, Statistical Data Included, Advertising consultants, Association of National Advertisers, American Association of Advertising Agencies

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Several agencies are busy trying a variety of methods to reflect the world after Sept. 11

Article Abstract:

Many ad agencies are becoming expert in fashioning all kinds of services to address the world after the Sep. 11 terrorist attacks. These include ad campaigns for paying customers, public service campaigns and surveys that hope to assess post-attack changes in consumer behavior and attitudes. Both humor and seriousness are being used to devise ad campaigns that address the post-attack world without seeming opportunistic for the companies' advertising.

Use of services, Account Activity, Campaign Themes, Innovations, Services, Influence, Advertising campaigns, World Trade Center and Pentagon Attacks, 2001

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