New ad agency prefers a homespun approach in pitching whiskey to savvy consumers

Article Abstract:

Madison, WI-based ad agency Hayseed House has collaborated on a 'homespun' ad account with J. Walter Thompson, New York for J&B Scotch whiskey. Low-tech print posters designed by Hayseed founders Rick Streed and Anders Carlson have helped J&B appeal to a younger audience in an attempt to regain lost market share.

Strategy & planning, Campaigns, Distilled and blended liquors, Liquor, Distilleries, Alcoholic beverage industry, JWT Worldwide, Hayseed House, Justerini and Brooks

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Taco Bell abruptly drops the agency that created its popular wisecracking spokesdog

Article Abstract:

Taco Bell Corp. has dropped the agency that created the ads with the big-eyed, talking Chihuahua, TBWA/Chiat/Day, and will consolidate its account with FCB Worldwide. The dismissal coincides with the sudden departure of Taco Bell's president, Peter Waller. Taco Bell had already awarded an undisclosed major assignment to FCB's FCB Southern California unit. FCB will take over the Taco Bell account until the new Taco bell president, Emil Brolick, decides whether the account will be placed in review.

Eating places, Advertising, Limited-Service Restaurants, Fast Food Mexican Restaurants, Fast food restaurants, TBWA Chiat/Day Inc., FCB Worldwide, Mexican restaurants, Taco Bell Corp.

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Giants from Unilever to DoubleClick to Pfizer make decisions on big accounts

Article Abstract:

Overall, advertisers put up for review or changed $1.1 bil worth of accounts. Unilever consolidated $80 mil in accounts with 3 agencies, DDB, Lowe Lintas, and J. Walter Thompson. Michelin North America's $30 mil and Goodyear's $60 mil accounts are up for review. DoubleClick signed Grey for its $20 mil account. Pfizer signed Carat for a $700 mil. effort. Petsmart's $25 mil account went to CIA.

Use of services, New orders received, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Soap, Cleaners, and Toilet Goods, Advertising Activity, Miscellaneous retail stores, not elsewhere classified, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Tires and inner tubes, Tires, Tire Manufacturing (except Retreading), Pet Shops, Pet and Pet Supplies Stores, Statistical Data Included, Pharmaceutical industry, Drugs, Pfizer Inc., Toiletries industry, Consumer goods industry, Soap and cleaning agents industry, Cleaning agents industry, Unilever Group, Marketing research firms, DoubleClick Inc., PETsMART Inc., J. Walter Thompson (San Jose, California), PFE, PETM, DDB Worldwide, Tire industry, Lowe Lintas and Partners Worldwide, GT, Pet stores, Michelin North America Inc., Goodyear Tire & Rubber Co., Carat North America, CIA Medianetwork

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