The Weather Channel's new campaign aims for viewers who aren't climate 'fanatics'

Article Abstract:

Trying for a more personal connection between all potential viewers and the Weather Channel, Red Tettemer agency has created new ads with a "Live by It" theme. Going for a warmer image, even bad weather gets a good name in television, Internet, print and outdoor ads. This campaign is costing over $20 million.

Cable television, The Weather Channel Inc.

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Products Slide Into More TV Shows, With Help From New Middlemen

Article Abstract:

More and more advertisers are moving from traditional advertising methods to product placements as the movie, music and television industries are becoming more receptive to their usage.

Legal issues & crime, Government regulation (cont), Government regulation, Contracts & orders received, Radio and Television Broadcasting, Radio & TV Broadcasting, Entertainers & entertainment groups, Legal/Government Regulation, Contracts & orders let, Methods, Analysis, Conferences, meetings and seminars, Economic aspects, Laws, regulations and rules, Contracts, Beliefs, opinions and attitudes, Broadcasting industry, Music industry, Contract agreement, Company marketing practices, CBS Broadcasting Inc., MTV Networks Inc., Product placement, Moonves, Les

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Rain or Shine, Win or Lose, This Ad Is Just for You

Article Abstract:

Comcast Corp. introduces technology that will target cable television advertising to specific viewers based on factors like geography and demography.

Services information, Targets & Markets, Innovations, Comcast Corp., CMCSA, Target marketing, Service enhancement

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