They're rich (and you're not)

Article Abstract:

The economic boom in the US is changing attitudes towards work, money, and the pursuit of the American Dream. The popularity and relative ease of trading on the stock market has undermined the belief in a hard work ethic and has caused many in the workforce to feel bitter that they have not garnered the overnight success of their peers. More than 60% of Americans feel that they've missed the boom, and 72% feel increasing social pressure to make more money.

Social aspects, Surveys, Beliefs, opinions and attitudes, United States economic conditions, Ethical aspects, Rich, Rich people, Americans, Labor supply, Labor force, Wealth, Technological unemployment

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Shock treatment

Article Abstract:

Issues discussed concern the advertising techniques of Nike Inc., highlighting the lengths marketers must take to make their product visible. The 'shock' advertising of the company is detailed, where maimed sports players are photographed as part of the 'just do it' campaign.

Methods, Nike Inc., Advertising, Athletic shoe industry, NKE

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Taking stock of Martha

Article Abstract:

Martha Stewart plans to sell 7.2 million shares of Martha Stewart Living Omnimedia, a company involved in magzines, books, TV, radio and houseware, to raise a projected $100 mil. Further plans for Stewart are discussed, such as starting an e-commerce business.

Marketing, Online services, Internet services, Electronic commerce, E-commerce, Online shopping, Stewart, Martha

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