Toys 'R' Us Ponders a Season to End All Seasons

Article Abstract:

Toy store, Toys "R" Us Inc. has seen its market share fall in the last two years. A upcoming company report of their Christmas business will indicate whether improved marketing has been effective.

Acquisitions & mergers, Marketing procedures, Game, Toy, and Children's Vehicle Manufacturing, Commodity & service prices, Market share, Securities issued, listed, Games, toys, and children's vehicles, Toys, All Other Specialty Food Stores, Variety stores, Discount Stores, MISCELLANEOUS RETAIL, Toys and Sporting Goods, Toys & Sporting Goods, Other Miscellaneous Manufacturing, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Mergers, acquisitions and divestments, Prices and rates, Company acquisition/merger, Marketing, Securities, Company marketing practices, Specialty stores, Toys "R" Us Inc., Company securities, Company market share, Company pricing policy

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An all-out effort is under way to market an artificial sweetner

Article Abstract:

The company McNeil Specialty Products is planning a huge advertising campaign for their new artificial sweetener called Splenda.

Company Planning/Goals, All Other Basic Organic Chemical Manufacturing, Advertising, Industrial organic chemicals, not elsewhere classified, Flavor & Perfume Materials, Synthetic Sweeteners, Food industry, Additives, Sugar substitutes, Essences and essential oils industry, Sweetener industry, McNeil Specialty Products Co.

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