Shockvertising jolts ad viewers

Article Abstract:

Advertisers continue to fuel the debate on free speech and offensive advertisements by using shocking themes such as nudity, capital punishment and sadomasochism. For example, the Italian clothier Benetton Group SpA's advertisement titled 'We, on Death Row,' which shows condemned inmates, has triggered legal battles with three states. Other companies that feature shocking advertisements include Emanuel Ungaro, Bijan, Abercrombie & Fitch Co and Nike Inc.

Advertising and Related Services, Consumer Advertising

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'Shockvertising' pushes envelope, risks backlash

Article Abstract:

Some members of the advertising industry, present at the International Advertising Festival in Cannes, France, are beginning to ask themselves if they might have gone too far. For an industry that often encourages going beyond the boundaries of taste, this is a serious challenge to what is termed as 'shock advertising.' However, practitioners of 'shock ads' are of the opinion that it is the consumers who should be the judge of an advertisement's effectiveness.

France, Advertising Agencies, Services information

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Wendy's works viewers' love for that big lug Dave Thomas

Article Abstract:

Wendy's Chmn and founder Dave Thomas continues to be featured in the restaurant chain's advertisements, contrary to the inclination of other chains to constantly change their ad campaigns. Ad critics are surprised why Thomas remains popular, having starred in Wendy's ads since 1989 with a total of almost 800 commercials. Marketing experts opine that Thomas' popularity is due to his image as approchable and honest.

Food Services and Drinking Places, Eating Places, Wendy's International Inc.

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