Marketing reconnaissance

Article Abstract:

Municipal utilities and electric cooperatives in the US are adopting novel marketing strategies for their businesses, as they attempt to surpass the competence of investor-owned electric utilities. One of the most notable programs currently undertaken by industry members is Hometown Connections, which seeks to provide retail products and services that can be utilized by municipalities or resold to end-use customers. Another initiative launched is Touchstone Energy, which aims to set a standard for customer service that can be followed by electric cooperatives.

Marketing, Column, Public utilities, Rural electric cooperatives, Electric cooperatives

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Falconry's grand old man

Article Abstract:

Bird of prey expert Morlan W. Nelson ensures the safety of eagles, falcons and other raptors through education and cooperation. As a consultant for the Idaho Power Co., Nelson developed powerline configurations and nesting platforms to protect the birds from electrocution. He also stopped ranchers from shooting the birds by proving that the birds could not harm livestock.

Management, Officials and employees, Environmental aspects, Protection and preservation, Birds of prey, Raptors (Birds), Power lines, IDA, Idaho Power Co., Nelson, Morlan W.

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