The branding benefit

Article Abstract:

Business enterprises, including electric utilities, have adopted branding as a potent tool in enhancing their competence in the market. Through product branding, firms have not only improved the quality of their products and services but have introduced innovation and additional incentives as well. On the part of consumers, branding offers shopping convenience and reduces the cost of noncore products. Branding further induces fair competition in the market, which in turn, leads to economic development.

Marketing Management NEC, Methods, Analysis, Marketing management, Private labeling, Private label products

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Utility employment outlook

Article Abstract:

Figures from the Bureau of Labor Statistics show that nongovernment utilities employed around 855,000 workers in 1998. The numbers are set to fall by almost 4% by 2008.

Employment

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Utility dot.com/future

Article Abstract:

Utilities venturing into electronic commerce must understand how to market effectively using the new technology. Six e-business scenarios are predicted and described.

Usage, Electronic commerce, E-commerce

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