Marketers continue commitment to men's grooming segment

Article Abstract:

The men's grooming market is disappointing, but manufacturers are still introducing new products. Hoping to crack the market wide open, marketers are looking at potential customers - young men, executives, homosexuals - and noting their lifestyles and preferences.

Department stores, Marketing

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Narrowcasting can broaden TV marketing effectiveness

Article Abstract:

Many cosmetic and toiletry manufacturers are discovering the affordable use of cable TV industry. The bigger manufacturers use cabel TV as a supplement to selling. The ability to set up low-cost test markets is also useful.

Usage, Economic aspects, Cable television, Advertising, Television advertising, Cosmetics industry

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Fall '81 cosmetic color story takes on a conservative theme

Article Abstract:

A conservative fashion look is expected for the coming fall, and therefore conservation cosmetic colors as well. A trend could be heralded with metallic accents for lips, nails, eyes and cheeks, especially gold.

Forecasts and trends, Fashion, Cosmetics

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