Private label: a meaningful addition to retailing scene

Article Abstract:

Thrifty consumers buy private-label and generic toiletries, although most drugstores stock some prestige brands to have a three-tiered selection. Private-label items sell well, and some department stores, such as Marshall Field and Neiman-Marcus, are now marketing their own label toiletries.

Department stores, Toilet preparations, Variety stores, Toiletries, Private labeling, Private label products

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Classic, designer-name fragrances brighten retailers' yule season

Article Abstract:

Last minute shoppers for Christmas gifts brought record sales for the fragrance industry. Consumers wanted only the best. Classic and designer-name fragrances did well. Some retailers stated that sales were up 25-50% from last year.

Retail stores, Stores, Perfumes industry

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Show-biz promotional approach helps draw consumers, dollars

Article Abstract:

Cosmetic and fragrance industries use show business approach in promoting their products - use of actresses, contests, training sessions, personnal analysis sessions, makeup consultations.

Miscellaneous retail stores, not elsewhere classified, Methods, Direct marketing, Toiletries industry, Cosmetics industry, Revlon Inc.

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