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Pharmaceuticals and cosmetics industries

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Abstracts » Pharmaceuticals and cosmetics industries

New sun-care items do more than promote a healthy tan

Article Abstract:

Since consumers are more concerned with the negative effects of the sun's rays, cosmetic marketers are adding Sun Protection Factors to their products. Many suntan product manufacturers are also adding beauty ingredients, which promote the feel and look of healthier skin.

Author: DePoto, Tom
Publisher: U.S. Business Press, Inc.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1983
Care and treatment, Equipment and supplies, Physiological aspects, Ultraviolet radiation, Skin, Skin care, Estee Lauder Inc., Suntan, Charles of the Ritz Group Ltd.

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Suppliers help tap men's market suggest sampling, advertising

Article Abstract:

Product Marketing and Cosmetic and Fragrance Retailing asked major suppliers to give their opinions on how to tap the men's market on fragrances.

Publisher: U.S. Business Press, Inc.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1982
Toiletries industry, Wachner, Linda J., Virtue, Thomas E., Ferrari, Joseph J., Maloney, Rita, Carraher, Richard T., Conway, C. Vincent, Mowen, Jack H., Imming, Josephine A., Acerra, Peter S., Flannery, Don, Beller, Carole P., Jordan, Nick, Rowland, Aileen, Cullen, David, Meyer, Richard E., Stuart, Jan, Aleu, Fernando, Sheppard, Bud, Rossbach, Jay H.

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Marketers: treatment future rests on long-term commitment

Article Abstract:

Marketers state views on cosmetics and perfumes industries - future growth will be slow - advertising must stress treatment benefits.

Publisher: U.S. Business Press, Inc.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
Drugs, proprietaries, and sundries, Lippman, Jean-Pierre, Goldsmith, Mark, Sargisson, Susan, Lightman, H. Allen, Sayoc, Madeline, Genauer, Mark

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Subjects list: Marketing, Cosmetics industry, Perfumes industry
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