Is there something more important than framing?

Article Abstract:

Decisions can be affected by the way the choices are expressed. A group of medical students and gas company employees were made to decide on what rescue program to use from two pairs choices, in which one pair emphasized risk aversion and the other focused on risk taking. The choices were generated from the same probabilities but were presented by stressing the number of people who would die as compared to the number of people that might be saved. Previous models made by Savage, Tversky and Kahneman could not predict the results made from the test.

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The framing of decisions: a new look at old problems

Article Abstract:

The way a choice is presented affects the decision made. This phenomenon, called the framing effect, can be readily observed when people are presented with alternative options that emphasize either risk aversion or risk taking. However, framing effects are also affected by the amount of information provided or withheld in presenting the choice. The ambiguity in the problem may not be readily discernible but does not affect the choices that are made.

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Framing effects and arenas of choice: your money or your life?

Article Abstract:

Framing is perceived to have the ability to affect decisions with an end impact on either money or human life. However, data showed that the predicted frame by arena actions for human life rather than monetary purposes. Prospect theory was supported since female subjects chose riskier paths when outcomes were framed negatively than positively. But men did not follow this pattern since they made the same risky decisions with or without framing.

Group Dynamics, Behavior Theory, Human resource management, Human behavior, Interpersonal relations, Context effects (Psychology)

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