Postpurchase Consumer Evaluations, Complaint Actions, and Repurchase Behavior

Article Abstract:

A model of post purchase evaluation and recourse activity is proposed. The general purchasing cycle proceeds from consumption evaluation to redress decision, to recourse evaluation, to repurchase behavior. This cycle is examined with respect to the risk/reward element of each decision. A study is made in Tilburg, Netherlands emphasizing the empirical study of the recourse evaluation of an unsatisfactory product or service. The study involves several possible responses to consumer disatisfaction.

Beliefs, opinions and attitudes, Consumers, Redemption (Law), Attitudes

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The role of corporate image and extension similarity in service brand extensions

Article Abstract:

A new study investigates the role of corporate image in brand extensions in services markets, focusing on the telecom sector.

Telecommunications services industry, Telecommunications industry, Marketing, Corporate image

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With a little help from my fans - extending models of pro-social behaviour to explain supporters' intentions to buy soccer club shares

Article Abstract:

A framework of pro-social behaviour is developed for understanding soccer fans' intentions to buy shares in their club.

Psychological aspects, Behavior, Interpersonal relations, Loyalty, Soccer fans

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