Why people pay taxes: from a conventional economic model to a model of social convention

Article Abstract:

A comparison is made between 'chauvinistic' models of tax compliance generated from mainstream neo-classical economics and the 'softy' framework favored by psychologists, sociologists and other related parties. A 'third way' is presented to better understand individuals' taxpaying behavior. It is more process-driven and less deterministic than conventional economic models without sacrificing a deductive position. This third model addresses preferences over conformity to social conventions.

Editorial, Evaluation, Tax administration and procedure, Tax administration, Taxpayer compliance

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Chinese children's understanding of commercial communications: a comparison of cognitive development and social learning models

Article Abstract:

A study on children in China to assess their reactions to commercial communications either from media or from their parents is presented. The study is useful for understanding consumerism in children.

China, Behavior, Influence, Children as consumers, Child consumers, Parental guidance

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Effects of awareness of social dilemmas on advertising budget-setting: A scenario study

Article Abstract:

A new study applies the social dilemma theory to the dynamics involved in advertising budget-setting as a means of understanding advertisers' interdependency problems in their investment decisions.

Research, Case studies, Economic aspects, Management research, Social economics, Socioeconomics

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