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Jung von Matt: German upstarts

Article Abstract:

Jung/Von Matt was started in 1991 by Jean-Remy von Matt and Holger Jung with the desire to create an advertising agency that would rank in the top ten for creativity for at least 25 years. The agency's 90 employees are organized into pairs for each position. Von Matt and Holger attribute the success of the agency to both the partner-oriented philosophy and the emphasis on educated, intelligent, and aggressive employees.

Author: Von der Leyen, Katharina
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
Jung/Von Matt

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Maverick way east of Madison

Article Abstract:

Colin Marr began his own advertising agency when he discovered that to do what he wanted he must be in charge. Marr has purposely kept his firm Marr Associates, Ltd. of Edinburgh, Scotland, limited to a staff of 17 in hopes of promoting growth at a manageable level. Marr remains famous for his Linn Hi-Fi campaign in which he successfully convinced his client to run advertisements which did not show their products.

Author: Carroll, Hue
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
Practice, Marr, Colin, Marr Associates, Ltd.

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Leith: the cream of Scotland

Article Abstract:

The Leith Agency is a top UK advertising agency based in Edinburgh Scotland. The agency's roster includes two pro bono accounts and several accounts with modest billings that allow it to do innovative work. About 60 percent of Leith's billings are non-Scottish. The agency employs a highly-talented staff, including Jim Downie, a highly-esteemed art director who is a veteran of the London advertising business.

Author: Carroll, Hue
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
Edinburgh, Scotland, Leith Agency

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Subjects list: Management, Advertising agencies
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