Mutants in cyberspace.(evolution of the viral marketing phenomenon) includes related articles about "Viral Principles for the Cyberage," "Further Information") (E-Marketing)(Industry Trend or Event)

Article Abstract:

Viral marketing involves strategies that encourage individuals to pass marketing messages on to others. Ideally, this creates a potential for exponential growth in a message's exposure and influence. The Internet has the effect of amplifying this type of phenomenon. Jupiter Communications reported in Nov 1999 that 80 percent of online companies are using viral tactics.

Analysis, Forecasts and trends, Marketing, Management issue, Market trend/market analysis

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Keep the customers happy

Article Abstract:

LandsEnd.com (www.landsend.com) is increasingly important in energizing Lands' End's catalog-based clothing business. In FY 1999, the online service accounted for more than 10 percent of the company's sales. An early start on the Web, in 1995, has provided experience that has helped Land's End become an outstanding, award-winning performer in electronic commerce.

APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Retail trade, Clothing and dress, Clothing, Clothing stores, LandsEnd.com

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Quality, value and CRM

Article Abstract:

iQVC, which represents QVC Corp online, was begun in 1996 and quickly became a leading e-commerce organization. iQVC provides access to more than 80,000 products, including electronics, clothing and jewelry, and it is available 24 hours a day, 365 days a year. iQVC receives approximately 130 million visits per week, and in 1999, it brought in $97 million of revenue to QVC Corp. iQVC regards customer relationship management (CRM) as a paramount concern.

iQVC Inc.

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