A star is born

Article Abstract:

A making of a program based on complete real estate industry 'House Hunters' to be featured on the television is discussed. 'House Hunters' actively solicited real estate salespeople for names of suitable buyers by calling them directly and by attending various real estate conventions.

United States, Evaluation, Television programs, House Hunters (Television program)

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A winning campaign

Article Abstract:

A description of the advertising campaign used by Realty Executive Jerome Scroggins to generate transactions in first-move-up and entry-level housing, is presented. His belief in the benefits of face-to-face contact are discussed.

Behavior, Personalities, Advertising campaigns, Scroggins, Jerome

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Making the commercial grade

Article Abstract:

The differences between selling residential and commercial properties are discussed.

Practice, Real estate, Real property

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