How to win friends and influence profits

Article Abstract:

Issues concerning the differences between sales campaigns and marketing strategies are presented. Reference is made to the importance of marketing as a preparation for selling, and the need for better marketing training for staff in the property industry.

Study and teaching

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Made of data and concrete

Article Abstract:

Issues are presented concerning the importance of market research in the development of a marketing policy for the real estate industry. The market research which should be carried out before development commences is discussed.

Marketing research, Market research

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How to capture more in the web

Article Abstract:

Issues are presented concerning the increasing popularity of using websites as a tool for the marketing of commercial property. Factors influencing the exploitation of internet marketing opportunities are discussed.

Methods, Property, Real estate listings

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