A special time of year for charities

Article Abstract:

Many UK charities find that they raise a significant proportion of their money in the pre-Christmas period. However, there are now so many charities that they must compete very fiercely for donations. Charities take a number of different approaches to fund-raising in the pre-Christmas period. They find that appealing to people who have donated in the past can be effective, but are also keen to attract people who do not regularly donate to charity. Some use charity Christmas cards, while others promote affinity cards.

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'Tis the giving time - so why are we donating less?

Article Abstract:

There are mixed views about why giving to charity is declining in the UK. Some observers believe that the problem is with the charities themselves, which have failed to modernize their image and seem to suffer from a lack of real purpose. Others feel that people have less confidence in charities than in the past, and are also confused about the role of social services departments and the National Lottery. It seems unlikely that the government will embark upon a wide-reaching reform of charity tax law.

United Kingdom, Column, Charitable contributions, Charitable donations

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When opposites attract

Article Abstract:

It is possible for charities and businesses to work together to achieve a range of different marketing goals. However, both sides must have a very clear idea about what they expect from the association in marketing terms. Environmental charity Earthwatch has developed positive links with a range of corporate partners, including British Airways Holidays, which donates 1 pound sterling from every holiday to Earthwatch's project to assist in preserving manatees in the Florida Everglades.

Business Ethics, Analysis

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