Brand new world

Article Abstract:

The trend for large companies to rebrand in order to present a new image is discussed. Suggestions are made for companies and organizations that should consider rebranding, including the Inland Revenue, the BBC and Railtrack.

Advertising Management, Analysis, Advertising, Marketing management, Institutional advertising

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Kids' stuff

Article Abstract:

Many parents feel that they should try to organize some semi-educational activities for their children during the school summer holidays. In most cases, children become very bored when taken to places such as museums.

Psychological aspects, Vacations, Children

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The divine Ms Van Outen

Article Abstract:

Denise Van Outen feels that she grew up a lot during the time she presented 'The Big Breakfast.' She emphasizes that she has had to work very hard on her role in the musical 'Chicago.'

Interview, Women television personalities, Outen, Denise Van

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