Cutting the risk involved in a brand new image

Article Abstract:

Mars Confectionary are changing Mars Bars and Proctor and Gamble are changing Fairy Liquid to Fairy Excel. Mars Bars will be larger and have a new recipe because their market share dropped from over 45% to 40%. Mars will introduce the new ones alongside the original in consideration of Coca-Cola's failure to gain acceptance for its changed drink. Proctor and Gamble are acting in reponse to Unilever's introduction of Persil washing-up liquid. A Business Marketing Services survey found that strong brands can attract higher prices.

Sanitary paper products, Soap and other detergents, Surveys, Product enhancement, Procter & Gamble Co., Brand choice, Consumer preferences, Brand name products, Brand names, Mars (U.K.) Ltd.

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Japan feels shame of cutting back

Article Abstract:

Many Japanese companies are now undertaking extensive restructuring, recognizing that it is no longer possible for them to offer their employees lifetime job security. They are shedding loss-making operations, as well as reducing capital spending and scaling down their workforce. This radical approach has attracted the attention of foreign investors, but it remains unclear whether economic recovery in Japan is imminent. Some observers believe that many companies remain unwilling to change.

Japan, Corporate reorganizations

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My son at the cutting edge

Article Abstract:

A father tells of his experiences of having his son circumcised. The difficulties associated with making the decision to go ahead with the circumcision are described, and his wife's negative reactions are discussed. The ceremonial aspects of the circumcision are detailed, and the physical after-effects of the circumcision are explained. The father's feelings, both before and after the ceremony, are discussed, and his delight at having had his son circumcised is described.

Personal narratives, Circumcision

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