What our children really need is a regime of benign neglect

Article Abstract:

It is natural that parents wish to protect their children from potential danger, but there are now signs in the UK of this being taken to extremes. In many cases, measures to protect children are far more extensive than the potential danger, often extremely small, really requires. There is a risk that children will be unable to learn how to look after themselves or take responsibility for their behaviour. Taking sensible precautions is correct, but it is important to be aware of the possible negative repercussions of seeking to control every detail of children's lives.

United Kingdom, Population information, Children, Social aspects, Social policy, Child welfare

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The winners take it all

Article Abstract:

The world's leading brands have become extremely valuable and have established a very dominant market position. Companies that are successful in creating a leading brand are able to attract customers worldwide, thus boosting their sales and raising money to pay for marketing, which is vital in creating and sustaining a brand. As the economy becomes increasingly weightless, the largest brands will be in a very strong position.

Strategy & planning, World, Marketing/Advertising Methods, Marketing Management, Economic aspects, Marketing, Brand name products, Brand names, Business names

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