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Retail industry

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Where oh where is the underwear?

Article Abstract:

Bra manufacturers have been developing new approaches to advertising over recent years. Most noticeably, Berlei has launched a three-part campaign which does not actually show any bras at all. These advertisements have a strong humorous element, but are also designed to show that the company understands the problems which some women experience when wearing particular types of bra. The models have been selected because they look ordinary, and the advertisements have no hint of innuendo, unlike those of rival manufacturer Gossard.

Author: Morris, Belinda
Publisher: Financial Times Ltd.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Bras, girdles, and allied garments, Bras & Bandeaux, Advertising, Brassieres, Bras, Berlei

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This will get right up your nose

Article Abstract:

Mood-enhancing oils can be used very effective to improve the office environment. Energy, part of Virgin Vie's Living River range of aromatherapy-based products, contains citrus fruit and ginger, and could be used to boost energy levels within the office. If the office environment needs to be calmed down, then it is worth considering Aveda's Chakras plant-based formulations. Fulfillment Spirit Pure Fume contains sandalwood, bergamot, frankincense and lavender.

Author: Morris, Belinda
Publisher: Financial Times Ltd.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
All Other Miscellaneous Chemical Product and Preparation Manufacturing, Chemical preparations, not elsewhere classified, Essential Oils, Psychological aspects, Essences and essential oils

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This is my fast-track suit

Article Abstract:

Urban sportswear is emerging as a significant new trend in fashion design. It is influenced by sports clothing to the extent that it is comfortable and easy to wear, but also differs from sports clothing in having a clear urban element. It is minimal and mainly monochrome, and is aimed at women who need more multi-functional, less power-dressing clothes. It is also designed to appeal to women who appreciate the technical aspects of new fabrics.

Author: Morris, Belinda
Publisher: Financial Times Ltd.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
Clothing, Working women

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