The fathers of P.R

Article Abstract:

Bernays was able to successfully promote the color green as a fashion statement so that women bought green packages of Camel cigarettes in the 1930s. Rogers was highly successful in marketing the images of movie stars. Together their techniques formed the basis for modern PR and marketing.

Obituary, Marketing management, Personalities, Public relations firms, Public relations agencies, Bernays, Edward L., Rogers, Henry C.

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Captured in amber

Article Abstract:

Beautifully preserved insects in amber have enabled biologists to study the ancient ancestry of the group and its related families. The oldest amber to have been discovered, the New Jersey amber, is believed to be between 90 million and 94 million years old.

Insects, Evolution (Biology)

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Duty bound: Thin Customs, thin drugs, smugglers and sniffer dogs

Article Abstract:

The Australian Customs Service is discussed with regard to financial management.

Australia, Customs administration

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