Global pharmaceutical industry: intellectual wealth and asset protection

Article Abstract:

The different ways of protecting the intellectual assets in the Global Pharmaceutical Industry are discussed. Different assets that prove to be the keys to success in the competitive industry includes patenting inventions, enforcing acquired rights, and evolving newer ways of sharing knowledge for effective cooperative working between organisations.

Government regulation, Pharmaceutical preparations, Pharmaceutical industry, Licensing, certification and accreditation

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Organising the external technology exploitation process: current practices and future challenges

Article Abstract:

External exploitation by means of licensing-out, sale of patents and collaborations is on an increase. Ten case studies are reviewed to know how the external technology exploitation process is performed in technology intensive multi-business companies.

Marketing, Company marketing practices

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Markets for technology and firms' strategies: the case of the semiconductor industry

Article Abstract:

The markets for technology are defined and the economic implications of these markets on the firmsE strategies are analyzed. The semiconductor industry, which is very well organized, provides significant empirical data.

Research Findings, Analysis, Marketing research, Strategic planning (Business), Market research

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