Globalization of R&D

Article Abstract:

A study was conducted to analyze challenges and best practices associated with the globalization of research and development. The globalization of R&D correlates with being responsive to the various needs of differing markets, reducing the time between customer and idea, and deploying technologies and products on a worldwide basis. Companies that want to succeed in creating a global R&D organization should develop a clear vision and strategy. Firms should also determine reasons for its globalization efforts.

Analysis, International aspects, International economic relations

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Technology, innovation and strategy: recent developments

Article Abstract:

The trend with which companies finance their research and development efforts is shown to be guided by the company's marketing activities, especially in how the company projects itself to gain a larger market share. The former model of a company's technology dictating its marketing efforts have been superseded by a new model where marketing dictates the adoption of certain technologies that are perceived to give the company better market position.

Planning of Marketing, Methods, Marketing, Business planning, Technological innovations, Market strategy

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