Vectors of differentiation

Article Abstract:

Success products deliver a specific benefit, a vector of differentiation, to their customer. Successful products do not attempt to be all things to all people. Instead they focus on a primary theme or value proposition, rather than on specific features, as such. Apple's Macintosh used use-of-use and IBM's AS/400 used "total solution" as their vectors of differentiation. However, some companies pick the wrong product benefit, such DEC picking performance for its Alpha chip when customers preferred the compatibility delivered by Intel's products. Other companies are unaware of their product's true benefit, such as IBM when it believed the benefit of its IBM PC was its brand name when in actuality it was compatibility.

Computer industry, Software, Microcomputers, Marketing, Management issue, Minicomputers

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Oxygen concentrators

Article Abstract:

Oxygen concentrators, as a means of providing home oxygen therapy, are popular with both patients and home medical equipment (HME) dealers. The benefits of oxygen concentrators, in comparison to liquid oxygen flasks and compressed gas cylinders, include easy maintenance and low cost. Algonquin, IL's Complete Medical Inc and other HME dealers provide prompt and ongoing customer service, in addition to oxygen concentrator equipment, itself.

Other Commercial and Industrial Machinery and Equipment Rental and Leasing, Medical equipment rental, Home Health Equip Rentals, Services, Equipment and supplies, Oxygen therapy, Medical equipment and supplies industry, Medical equipment industry, Home care services, Home care services industry

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Hands on

Article Abstract:

The user research concept is very important while designing medical devices. Researchers at Kinneir Dufort (KD) are using user research throughout the design process, helping to inform decisions as well as test and confirm the design direction with users.

Product development, Medical Instruments and Supplies, Medical Instruments & Equipment, Medical Equipment and Supplies Manufacturing, Business services, not elsewhere classified, United Kingdom, Design and construction, Medical equipment, Design services, Physiological apparatus

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