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The Feynman-Tufte principle

Article Abstract:

Richard Feynman diagrams are simplified visual representations of the very complex world of quantum electrodynamics (QED). Feynman diagrams are the embodiment of what Edward R. Tufte, master of design and analysis, teaches about analytical design and the Feynman-Tufte principle, which states that a 'visual display of data should be simple enough to fit on the side of a van' aims for a simple design and intense content.

Author: Shermer, Michael
Publisher: Scientific American, Inc.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2005
Beliefs, opinions and attitudes, Quantum electrodynamics, Tufte, Edward R.

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SHAM scam

Article Abstract:

The Mark Victor Hansen's popular book 'Self-Help and Actualization Movement (SHAM): How the Self-Help Movement Made America Helpless' explains how the talks and tapes offer a momentary boost of inspiration that fades after a few weeks, turning buyers into repeat customers. SHAM takes advantage by cleverly marketing the dualism of victimization and empowerment.

Author: Shermer, Michael
Publisher: Scientific American, Inc.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2006
Self-help groups, Self help groups, Self-realization, Self realization, Self-actualization (Psychology)

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Free to choose

Article Abstract:

Human brain has certain chemicals that allow us to choose that is, our brain has evolved computational programs to evaluate choices in terms of their value and efficiency. Researches feel that this theory of choices could be utilized to our advantage by rewiring the brain to choose between right and wrong.

Author: Shermer, Michael
Publisher: Scientific American, Inc.
Publication Name: Scientific American
Subject: Science and technology
ISSN: 0036-8733
Year: 2007
Science & research, Research, Brain mapping, Right and wrong

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Subjects list: United States, Analysis
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