The impact of mission on firm innovativeness

Article Abstract:

A powerful and positive correlation has been observed between the content of corporate mission statements and the use of innovation-oriented practices. This relationship was proven after a survey of 75 companies showed that the content of mission statements helped foster the employment of innovation-oriented practices. The same corporate survey, however, also found the link between mission statements' contents and new product sales to be much more tenuous, as the relationship between the two variables tended to be very indirect.

Usage, Economic aspects, New products, Product introduction

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A comparison of mission statements and their rationales in innovative and non-innovative firms

Article Abstract:

A comparison of non-innovative and innovative firm mission statements reveals that mission statement components do play a significant part in ensuring firm innovativeness. Significant components include competitive strategy, behavior standards, one big goal, specific financial objectives, non-financial objectives, definition of technology,concern for employees, concern for shareholders and vision statement.

Research and Development in the Social Sciences and Humanities, Management Science, Analysis, Organizational change

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The relationship between mission and innovativeness in the airline industry: an exploratory investigation

Article Abstract:

A study of the airline industry is discussed with emphasis on the links between mission statements and innovativeness. The investigation's results are presented and reveal that innovation can have an impact, but other factors may be significant.

Airlines

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