Copywriters' implicit theories of communication: an exploration

Article Abstract:

Advertising copywriters, in common with other craftspeople, seemingly work without theories, even though their work exhibits insights about consumer motivation and behavior. This research explored the existence of implicit theories of communication among a sample of copywriters. The findings indicated that copywriters do articulate a common set of informal theories that are based on perceptions of the writing of advertising as an internal dialogue. Aspects of these implicit theories differ from many assumptions and findings of current formal theories of advertising. These diifferences exist in the areas of the nature of affect toward advertising, the nature of the connection between advertising and brand advertised, and involvement with the advertising message. These implicit theories form the basis for suggesting changes in understanding copywriters' work and for academic and applied research on advertising and marketing. (Reprinted by permission of the publisher.)

Models, Analysis, Advertising, Communication, Communications, Advertising copy

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Transport of low-level radioactive soil at deep-ocean disposal site

Article Abstract:

The viability of ocean disposal for radioactive soil is studied. The soil transportation model used for ocean disposal considers factors such as time of arrival at the bottom, together with the horizontal and vertical distance travelled caused by current. Results show that 95% of soil will land in about five days within 0.5-40 kilometers from the disposal site. Middlesex soil was used for testing, but characteristics would differ depending on the kind of soil that was used.

Research, Soils, Radioactive substances in, Soil radioactivity, Radioactive waste sites

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Gorgeous chocolate eggs

Article Abstract:

Tips on how to make Easter chocolate eggs, designed with icing and flowers are presented. Recipe on chocolate-toffee easter eggs include ways on how to make chocolate-toffee fillings and icing preparations decoration.

Cooking, Appreciation, Chocolate, Cookery (Chocolate), Easter cookery, Easter cooking

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