Making inferences about missing information: the effects of existing information

Article Abstract:

This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two experiments, we find that high variation in other-brand information results in a statistically significant discount to the inferred value even with no variation in same-brand information, whereas the reverse is not true. This is supportive of an inference-formation process in which other-brand information is considered first. Further, we find that, if there is low variation in other-brand information, time and effort are reduced, attention to the attribute with the missing information is proportionately increased, and there is a shift away from alternative-based processing. These results, encompassing both traditional process measures and inference-based measures, support the process model that we advance. (Reprinted by permission of the publisher.)

Marketing, Inference, Marketing literature

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Entrepreneurial risk and strategic decision making: it's a matter of perspective

Article Abstract:

Most entrepreneurs dive into businesses which other people perceive as high risk ventures. There are not enough studies tackle the decision-making activities of starting entrepreneurs regarding their behavior in taking risks. One study conducted by Palich and Bagby in 1995, revealed that entrepreneurs generally do not consider themselves as risk takers. One possible reason for this is schema accessibility, meaning entrepreneurs simple tend to associate business with cognitive categories that suggest more favorable attributes.

Social aspects, Analysis, Management, Risk (Economics), Risk management, Businessmen, Entrepreneurship

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Melancholic MOMA: Groundswell's missing histories

Article Abstract:

A psychoanalytic perspective to the architecture exhibition at New York's Museum of Modern Art (MOMA) entitled 'Groundswell: Constructing the Contemporary LandscapeE is presented. The exhibition showcased the rehabilitation of degraded landscapes that are translated as Freud's communal 'lost objects' that are found in his exploration of melancholia and mourning.

New York, Exhibitions, Landscape architecture, Museum of Modern Art (New York, New York)

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