Nation equity: incidental emotions in country-of-origin effects

Article Abstract:

An econometric model of the effects of the nationalist feelings of consumers, on the evaluation of products and services, is presented.

Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Econometric models

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The influence of chronic and situational self-construal on categorization

Article Abstract:

The strategies followed by individualists and collectivists during product evaluation are presented.

Individualism, Collectivism, Individuality

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