Working with local media to influence coverage of aging

Article Abstract:

This article provides advice for gerontologists and others professionals in aging on how to deal with the local media. The author suggests techniques for creating positive experiences, such as deciding why media coverage is necessary, realizing that media is not the friend of organizations they cover, the need to be patient with local media and understand their deadlines, connecting with the right reporters and taking the iniatative, thinking about photos and background information, referring journalists to better sources, and letting the media know when mistakes have been made.

Aging, Management, Media coverage, Journalism, Gerontologists

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Specialty magazines and the older reader

Article Abstract:

This article discusses the effects of media market segmentation by examining the evolution of specialty periodicals targeted at older consumers and readers. The author explores changes in titles of magazines as an example of changes in attitudes toward aging and maturity, with many of the periodicals removing references to age from their titles, seeing this as a reflection of changes in the media.

Marketing, Periodicals, Market segmentation, Aged consumers, Elderly consumers

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Images of retirement: finding the purpose and the passion

Article Abstract:

This article examines the images of retirees in popular culture and the search for role models against stereotyping from various sources. The author discusses how media models fail to speak to older people or reflect their real life; examples of real older peoples' adaptiations to retirement life are given.

Social aspects, Aged, Elderly, Portrayals, Life style, Lifestyles, Retirement

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