Color as an environmental processing cue: external affective cues can directly affect processing strategy without affecting mood

Article Abstract:

Problem-solving tasks were used to determine whether color can function as an environmental processing cue and influence mood. The tasks were printed on red, white and blue paper. Results show that color directly influences the processing strategies of those with low motivation. Results reveal that the blue and white paper promoted better performance than the red paper during low motivation conditions. The study, however, failed to validate previous research claiming that color affects mood.

Psychological aspects, Research, Problem solving, Color

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The automaticity of affective reactions: Stimulus valence, arousal and lateral spatial attention

Article Abstract:

The automatic priming effects related to stimulus valence and arousal are examined on the lateral functioning of the brain. The results collectively highlight the importance of stimulus arousal and hemispheric laterality in studies of automatic affect.

Priming (Psychology), Cerebral dominance, Brain stimulation

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Colors, smiles, and frowns: external affective cues can directly affect responses to persuasive communications in a mood-like manner without affecting mood

Article Abstract:

This article examines external affective cues and its influence on processing strategy and mood. The authors tests cognitive responses and effects on judgement processes.

Interpersonal communication, Persuasion (Psychology)

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