Contextual contrast and perceived knowledge: Exploring the implications for persuasion

Article Abstract:

A study is conducted to test the notion that perceived target knowledge can be affected by the information one has about other encountered stimuli. Findings suggest that the perceived amount of persuasive information one has about a target stimulus can be maintained to increase persuasion, even when the actual amount of information about the target stimulus does not vary.

Analysis, Persuasion (Psychology), Contrast effects (Psychology)

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The meta-cognitive model (MCM) of attitudes: implications for attitude measurement, change, and strength

Article Abstract:

A study on the Meta-Cognitive Model (MCM) of attitudes compared to three alternative views on attitudes is presented. The MCM postulates that attitude objects can be linked to both positive and negative evaluations that can lead to explicit ambivalence.

Science & research, Research, Models, Meta-analysis, Report

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