Democratic realism, neoconservatism, and the normative underpinnings of political communication research

Article Abstract:

The development of normative assumptions identified by Chaffee and Hochheimer on political communication literature is traced and the effect of certain normative orientations, which continue to operate in the political communication literature even today through neoconservatism theory, is examined. The study revealed that a fuller recognition of the importance of media use in democratic processes needs to be done and that a mature research on the subject could not be done without the normative assumptions.

Research and Development in the Social Sciences and Humanities, Political Science, Evaluation, Communication in politics, Political communication

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Uses and gratifications theory in the 21st century

Article Abstract:

The need to expand the traditional theoretical models of uses and greatifications to explain modern media use is discussed.Scholars must be prepared to expand these models to include such modern concepts as interactivity and hypertextuality.

Social aspects, Communication, Communications

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Communication theory in the 21st century: differentiation and convergence

Article Abstract:

The claim that theoretical pluralism will characterize the social sciences and the field of communication in the 21st century is made.

Editorial, Analysis, Information theory

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