Is advertising creativity primarily an individual or a social process?

Article Abstract:

A social-systems model of creativity developed by Mihaly Csikszentimihalyi is adapted and applied in an interpretative analysis of 10 years of 'Moment of Creation' case history articles that appeared in AGENCY magazine from 1991 to 2001. This analysis demonstrates that the social-systems model provides a more dynamic and comprehensive understanding of the creative process by illuminating the roles of the field that select advertising ideas and the collaborative process of teams that creates ideas.

Methods, Analysis, Innovations, Advertising, Creative ability, Creativity

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Political comedy shows and knowledge about primary campaigns: the moderating effects of age and education

Article Abstract:

The study investigates the association between exposure to political comedy shows and political knowledge during the 2000 and 2004 presidential primary campaigns. Age and education are found to have moderate interactive effects with exposure to such programs on campaign knowledge.

Pennsylvania, Political aspects, Portrayals, Political campaigns, Television comedies, Comedy programs, Electioneering

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