Review essay

Article Abstract:

Paul R. Abramson and Ronald Inglehart, authors of 'Value Change in Global Perspective,' attempt to define materialistic and postmaterialist values and how they replace each other over time. Their theories lead to predictions that more people in improving economies will develop postmaterialist values that focus on freedom, quality of life and self-expression from their initial values that focus on economic and personal security. The development of the values depends on the age of the cohort being examined.

Analysis, Public opinion, Materialism, Cohort analysis, Social values

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How good is the A.C. Nielsen people-meter system? A review of the report by the Committee on Nationwide Television Audience Measurement

Article Abstract:

CONTAM sponsored a study that investigated the changes in ratings data when A.C. Nielsen changed from a 'passive' to an 'active' household metering system. The changes that occurred included a decrease in the percentage of households watching television and a decrease in the household ratings of the major television networks. There was no way to determine whether the new metering system was more accurate than the previous one.

Commercial nonphysical research, Management, ACNielsen Corp. (Schaumburg, Illinois), People meter television program rating system, People meter service

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The polls - review: why Money magazine's "Best Places" keep changing

Article Abstract:

Money magazine's yearly report on the "Best Places to Live in America" is criticized for the seismic shifts in the survey outcomes. The magazine attributes the volatility to their readers' changing preferences. Suggestions on how to improve polling are discussed.

Periodicals, Cities and towns, Surveys, Surveys (Studies)

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