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Sociology and social work

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Revisiting a polysemic text: the African American press's reception of 'Gone With the Wind'

Article Abstract:

This article discusses how 'Gone With the Wind' was received among the African American press from 1939 to 1940, ranging from earlier watchful indifference to ambivalence. The author asserts that multiple meanings of the readings of the film by African American filmgoers and journalists illustrate the emergence of resistance to Hollywood's cultural hegemony; these journalists along with the National Association for the Advancement of Colored People (NAACP) successful protested a remake of 'Birth of a Nation,' although it would be many years before African Americans obtained meaningful roles in Hollywood.

Author: Tracy, James F.
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2001
United States, Social aspects, History, Motion picture industry, Movie industry, Public opinion, Race relations, Gone with the Wind (Motion picture), African American newspapers

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Writing about women: An examination of how content for women is determined in newspapers

Article Abstract:

A Web survey of 145 newspaper editors and reporters is conducted to examine how the news producers determine content that interests women readers along with how community and organizational-level factors influence these depictions. It is found that newspapers that focus on enterprise reporting also subscribe to the importance of content for women because newspapers editors believe that women's topics are important to readers.

Author: Armstrong, Cory L.
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2006
Women's mass media, Women's media

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Revisiting structural pluralism: A two-dimensional conception of community power

Article Abstract:

A revision of the community pluralism model was used in mass communication to include a dimension of leadership diversity to examine the influence of ethnic leaders within communities, along with the traditional structural indicators. The results from confirmatory factor analysis indicate that a 2-dimensional model was more appropriate for capturing the dissemination of power within a community.

Author: Armstrong, Cory L.
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2006
Pluralism, Community power

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Subjects list: Analysis
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