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Sociology and social work

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The parity paradox: Reader response to minority newsroom staffing

Article Abstract:

The topics of newspaper newsroom diversity were studied in terms of staffing levels, impact of minority staffing on editorial content, and the failure of newspapers to attract minority readers. The findings shows that minority staffing levels do not correlate with increased subscriptions and trust of local newspapers by the minority residents of 25 communities and increased minority staffing actually might have a negative effect on minority reader trust.

Author: Cleary, Johanna, Adams, Terry
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2006
Florida, Newspapers, Personnel administration, Analysis, Human resource management, Newspaper publishing, Company personnel management, Mass media and minorities, Minorities in mass media

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The gender war in U.S. sport: Winners and losers in news coverage of title IX

Article Abstract:

The study of Title IX, the federal law guaranteeing women access to scholastic sporting opportunities emphasized the need of journalists for a better understanding of the law and its impact on high school and collegiate athletics.

Author: Hardin, Marie, Simpson, Scott, Whiteside, Erin, Garris, Kim
Publisher: University of South Carolina
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2007
United States, Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Laws, regulations and rules, Media coverage, Sex discrimination against women, Women athletes

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