Working hard or hardly working? Gender, humor, and the performance of domestic chores in television commercials

Article Abstract:

The literature regarding gender and the portrayal of housework in television commercials by analyzing the distribution of chores and also the success or failure of chore performance is studied. The findings suggested that male characters performance of chores is humorously incompetent which have important implications for the learning of gender roles from television exposure.

Influence, Study and teaching, Sex role, Sex roles, Sex discrimination

---

Self-absorbed, dangerous, and disengaged: What popular films tell us about teenagers

Article Abstract:

Results from a content analytic study of images of teenagers in recent popular films, which are aimed at discerning as to how they are typically depicted, are described. The results indicate that modern Hollywood films featuring youth promote an image of teenagers as self-absorbed, violent, and disconnected from parents and disengaged from civic life.

United States, Youth, Teenagers, Criticism and interpretation, Motion pictures, Movies, Motion pictures and youth

---

Gender portrayals across the life span: content analytic look at broadcast commercials

Article Abstract:

The role that age plays in gender portrayals in contemporary broadcast commercials is studied. Results reveal significant differences among same-age gender portrayals and same-gender age portrayals.

Women

Similar abstracts:

• Abstracts: Changeover delay and concurrent-schedule performance in domestic hens. Open versus closed economies: performance of domestic hens under fixed-ratio schedules
• Abstracts: Collaboration of social workers and attorneys in geriatric community based organizations. A win-win partnership: the elder law attorney and geriatric care manager
• Abstracts: Defining social work for the 21st century: The international federation of social workers revised definition of social work
• Abstracts: Approach/avoidance-related motor actions and the processing of affective stimuli: Incongruency effects in automatic attention allocation
• Abstracts: Not all happy people are lazy or stupid: evidence of systematic processing in happy moods. Social contagion of time perception

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.