Dan Aylward

Article Abstract:

Premier Parks Inc Executive Vice President for European Theme Park Operations Dan Aylward admits the company consulted many people when it moved into the European market. He acknowledges popular ideas in the US do not always work overseas. Aylward confirmed the theme park industry had not yet been affected by the economic decline and he suggested the company will be able to survive a downturn in the market. Premier Parks has a a market equity of around $2 billion. Some 40 million customers visited its 31 parks. Its latest acquisitions are the Walibi parks and the Six Flags Theme Parks.

Executives, Company Profile, Aylward, Dan, Premier Parks Inc.

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Roland Mack

Article Abstract:

Roland Mack's Europa Park theme park opened in 1975. The park is well-placed to attract visitors from a number of countries, as it is in Germany but close to the French and Swiss borders. Mack has oriented the park towards families from the beginning and feels that this continues to be a sensible business decision due to the demographic projections for Europe. The park is attracting high percentages of return visits, but Mack is increasing accommodation in an attempt to persuade visitors to spend more than one day at Europa Park. The park is currently developing a Greek-themed area.

Interview, Mack, Roland

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Jane Cooper: the president and CEO of Parmount Parks want sot create standalone attractions and expand internationally

Article Abstract:

Jane Cooper is president and CEO of Paramount Parks and she is aiming to expanding the Paramount Parks brand, drawing on the resources of Viacom Inc, the parent company. She believes it is important to bring new technologies and ideas to theme park environments, and a new project for Paramount is a standalone Star Trek attraction. The company is seeking further locations for parks outside the US and Cooper has plans to evolve existing parks into wider entertainment experiences.

Paramount Parks Inc.

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