Destination personality: An application of brand personality to tourism destinations

Article Abstract:

A study adopts Aeker's brand personality scale to identify whether tourists attribute personality traits to tourism destinations. Findings indicate that destination personality, or the set of human characteristics associated with a destination, are perceived in the three dimensions of sincerity, excitement and conviviality, and that destination personality, particularly the conviviality dimension, has positive impact on tourists and influences their intention to recommend.

United States, Marketing procedures, Lodging & Tourist Services, Accommodation, Management dynamics, Passenger Transportation Arrangement, Management, Travel industry, Company business management, Customer relations

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Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme-park destinations

Article Abstract:

A study examines the role of cognitive and affective destination-image components in the formation of destination preferences on residents from Taiwan. The results reveal that cognitive and affective destination-image components regulate tourists' destination preferences.

Taiwan, Behavior, Consumer preferences, Travel research

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