The distribution mix for tourism attractions in Rotorua, New Zealand

Article Abstract:

The study examines the distribution mix for tourism attractions in Rotorua, a major New Zealand destination, based on in-depth interviews with 20 providers. Factors influencing the overall distribution mix include the segments targeted, the characteristics of the attractions, and the perceived advantages and disadvantages of different channels with respect to yield, control and segmentation.

New Zealand, Surveys, Description and travel, Rotorua, New Zealand

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Tourism: a critical business

Article Abstract:

The article examines the concept of critical tourism and discusses the potential significance of critical approaches for the management and governance of tourism.

United States, Management dynamics, Management, Company business management

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