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Travel industry

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Make your pricing method a marketing tool

Article Abstract:

Upgrading your menu-pricing policy means considering such important contemporary marketplace factors as competition and the costumer's concept of dollar value.

Author: Burley, Kenneth R.
Publisher: Penton Research Services
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
Prices and rates, Authorship, Menus, Miller, Jack

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Plan for turbulent times

Article Abstract:

Industry needs long-range plans to combat economic squeeze. Planning, combined with careful forecasting is the focus.

Author: Paul, Ronald N.
Publisher: Penton Research Services
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981

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Look forward ... by looking back

Article Abstract:

Imaginative thinking can extend 'feeding only' aspect of the industry into customer-centered complementary areas.

Author: Burley, Kenneth R.
Publisher: Penton Research Services
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981

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Subjects list: Restaurants, Planning, Forecasts and trends, Food services
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