Stomachs lost and pulses race on latest rides
Article Abstract:
The new 12 million pounds sterling Oblivion ride has been opened at Alton Towers amusement park in the UK. The innovative rollercoaster is in a new fat and short format, compared with conventional rollercoasters that are thin and long. Riders will experience a 4.5 maximum G-Force, compared with the 3 G-Force experienced by NASA astronauts on take off. The 160-second, 60-metres high ride drops riders face-first into an underground tunnel. The rollercoaster was made by Bolliger and Mabillard.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 1998
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Park and rides
Article Abstract:
The UK theme park industry is developing new methods of marketing techniques to attract visitors. The traditional method of television and newspaper advertising is being replaced with web sites and partnership deals which build on an existing brand to advertise a specific ride. Encouraging sponsorship of rides by corporate business has allowed theme parks to target existing markets, which the rides are aimed at.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 1999
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Call to oblivion
Article Abstract:
Theme park goers are invited to try the exciting vertical drop rollercoaster ride Oblivion when they telephone the Alton Towers telephone marketing service. The direct marketing telephone service line used is operated by bureau Telecom Potential. Telecom Potential is an award-winning organization. The Oblivion ride is the only one of its kind and was built to provide the ultimate thrill for young adults.
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 1998
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