Marketing Magazine 2004 Dave Scholz - Abstracts
| Marketing Magazine 2004 Dave Scholz | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Credibility gap. | Business, international | Dave Scholz, Jean-Marc Leger | |||
| Jumping on-or off-the fat bandwagon. | Business, international | Dave Scholz, Gilbert Paquette | |||
| The fickle beer consumer. | Business, international | Dave Scholz, Jean-Marc Leger | |||
| Where the heck is that remote? : A marketing-leger poll on whether Canadians really do watch TV ads-despite themselves. | Business, international | Dave Scholz, Gilbert Paquette | |||
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